Building a Consulting Business: Keep It Simple

Many seasoned executives overcomplicate the process of building a consulting business, whether it’s in traditional consulting, advising, or as a fractional CxO. It’s easy to fall into the trap of treating it like a job search—pitching your services, loudly announcing your availability, or talking nonstop about your accomplishments.

But here’s the key: success in consulting isn’t about selling yourself or your services. It’s about adding value, becoming a trusted hub for others, and allowing people to experience your expertise organically. Focus on building genuine relationships, not just expanding your network.

For the first 30 days, make it your mission to have at least two meaningful conversations each day. These aren’t sales calls—they’re opportunities to connect, share insights, and build trust. Start with this approach, and watch your consulting business grow from a place of authenticity and value.

If you're inspired by this approach to consulting, share this post with your network and help others simplify their journey to success.

Book a call with us today, and let's design a custom strategy tailored just for you.